How It Works
APP Alert intelligence in three moments — what burial looks like, what catching it looks like before underwriting, and what catching it looks like before the next payout.
The Gap
APP Alerts arrive correctly. They land in the right inbox. Then they wait for someone to notice. Risk and compliance teams are always working on something, and no team has a dedicated alerts person — because that doesn't scale. So volume this size doesn't get reviewed. It gets sampled.
Before Underwriting
A new lead enters the CRM. AlertAlert cross-references three identifiers — Legal Name, DBA, Business Email — against every APP Alert your team has ever received. If there's a match, the file surfaces before any time is spent on it.
Before the Next Payout
An APP Alert hits your inbox. AlertAlert logs it, timestamps it, and cross-references it against every active merchant in your portfolio. If one matches, the team is notified across Email, Slack, and the CRM at the same time. Not buried.
That's the difference between a process and a hope.
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